In the first edition of our column, dedicated to helping Zimbabwean consumers make better decisions and find solutions to their issues, I talked about how to write a better complaint letter.
The basic rundown was to make sure we have our facts straight, keeping our letter short, detailed and, above all, courteous. Unfortunately, however wonderfully you craft a complaint and try to remain courteous and friendly, it does not always work.
If a letter is not ignored (which happens more often than it should), a response sometimes takes more than two days to receive, and could contain anything from generic marketing boilerplate to detailed, personalised solutions.
So if you have written your beautiful, concise and polite complaint letter, and receive no satisfaction, it is time to escalate. In my experience, there is one unfailing tactic to make sure any issue is dealt with by people who actually count.
It is a classic tactic for rattling the corporate monkey tree to make sure your complaint gets shoved under the nose of someone with decision-making powers.
Let us call it the Executive Email Carpet Bomb (or EECB for short), and here is how to deploy it to maximum effect.
I have personally launched EECBs to great effect. In every instance that I’ve put together a carefully curated list of email addresses and sent it out, I’ve received some sort of immediate reply and eventual resolution.
I have used this tactic to resolve issues with organisations as diverse as a bank, Zimbabwe’s revenue authority, and a particularly belligerent insurance giant.
If the top echelon of the organization you’re dealing with are jacked in enough to care about their clients, chances are you will receive a response and have your issues resolved.
Try it out, and best of luck!