Old Mutual has teamed up with HIFA to give artists financial management tips in a bid to ensure their well being.
Dubbed the Financial Literacy Workshop, Old Mutual will have professional financial management people school artists on handling their money. HIFA executive director Maria Wilson explains, “We need our artists to be able to manage their financial well being as much as they do their talent.” She said there is great need to avoid a situation where artists are celebrated during their lifetime only to die in bankruptcy.
The development follows a financial management initiative that saw 200,000 households in Harare receiving pamphlets with tips on managing money during last year’s festival. Old Mutual Group CEO Jonas Mushosho said, “The financial literacy program is incredible. It will go a long way in benefiting our artists and we hope they turn out in numbers.” Mushosho said the financial group is proud to partner HIFA in enriching lives, as art is the heart and soul of society. “We extend the invitation to all artists who are attending the festival especially our local representatives,” he said.
Attendants of this year’s HIFA will also receive brochures with information on financial management as they enter the festival’s venues. Old Mutual is one of the longstanding and most lucrative partners of HIFA. They sponsor the last day of the festival, the Old Mutual Day. Their subsidiary bank CABS is another of the festival’s partners and sponsors the CABS Day.